How to Make Your Instagram Feed Stand Out with Bold Lines, Emojis and Special Text

How to Make Your Instagram Feed Stand Out with Bold Lines, Emojis and Special Text

How could I to make my Instagram content stand out?   I  noticed some Instagram feeds such as @beautifulhotels divided their post into sections with solid black lines.   That made the content easy to read and scan the details.    I began to ask the online community how to do this.    I contacted my college and high school friends!   I believe in reverse mentoring!   No one seemed to know how to do this.    Then I stumbled on the Facebook Page and  website of  imobleadvice.com.   The owner is Iain Bryce and he is from New Zealand.    He asked that I email him and bingo he came up with a Continue reading

How small shops survive and thrive:  The Story of McAdams in Columbia, MO

How small shops survive and thrive: The Story of McAdams in Columbia, MO

"I wonder how other small shops like ours survive?"   Charlie and Rebecca have asked that often.   Their store is McAdams LTD in Columbia, Mo.  They have seen generations of families come through their doors.   McAdams has recently moved into a new building.   In a newsletter to "Dear Columbia" they muse about the changes, the expansions, and the re-arranging that have enabled them to survive.     Things  that successful small businesses can do to stand out include: Embrace Change Life is the process of constant change.  McAdams recently made a big change to a new building.    Being open to Continue reading

5 Photo Tips to Create  Custom Gifts Like the Fairmont Orchid Hotel

5 Photo Tips to Create Custom Gifts Like the Fairmont Orchid Hotel

You know that you want to create custom gifts but you just don't know where to begin. The solution to this problem  is often easier than you think. Using a photo of your business location is  a great option. The Fairmont Orchid Hotel is our client.  Their process of custom gift began with two wonderful photos. One is a photo of the beautiful Fairmont Orchd Hawaiian hotel and the other photo is of a sea turtle.  People always connect with animals! Tips When Using Photos to Create Custom Gifts 1.  Choose a Photo with One Central Element The photo of the sea turtle is a good example of one Continue reading

Lansky’s Clothier to the King – Retailer Celebrates Memphis and Elvis Week

Lansky’s Clothier to the King – Retailer Celebrates Memphis and Elvis Week

What a fun night in Memphis celebrating the opening of Lansky's newest store, "Clothier to the King".    The King was of course Elvis.   This store is all about celebrating the Elvis style.   It is located at 126  Beale Street in Memphis.   Lansky's was originally on Beale Street and it was here that Mr. Bernard Lansky first noticed a young Elvis and invited him to "Come in and look around". When I walked in the door the first person I saw was Julie Lansky.   She was there to greet visitors just like her grandfather did years ago.   It was such fun to celebrate this occasion with Julie, Continue reading

Dentist Gifts for Professionals

Dentist Gifts for Professionals

Are you a dentist that wants to thank special clients.   Do you want to thank another professional for referrals?    Is a member of your family graduating from dental school?   We have solutions for you.   We also offer a  Free E-Book  that shows lots of examples of custom gifts we have made for other businesses and professionals. Custom Exclusive Dental Gifts for Practicon I recently developed custom dental theme gifts for Practicon with their custom graphics.   These gifts are exclusive for Practicon but similar gifts could be developed with YOUR Dental logo or even your University Continue reading

#BastilleDayContest  How a 2 Day Contest is Creating a Buzz for Classic Legacy Custom Gifts

#BastilleDayContest How a 2 Day Contest is Creating a Buzz for Classic Legacy Custom Gifts

I decided late last night to create a 2 Day contest on the Classic Legacy Instagram account.   I know that #BastilleDay is a big event worldwide and many cities, restaurants, businesses, and hotels host special events honoring the French holiday.    The Classic Legacy contest lasts until midnight on July 14, 2014.    Please join us for the fun.    I will follow you back if you follow Classic Legacy!   Here are the rules.   1.  Follow Classic Legacy on Instagram 2.  Repost the photo #HappyBastilleDay It is as simple as that! We are giving away these great Continue reading

Classic Legacy Expandable Hoop Bracelet is the MUST HAVE for 2014

Classic Legacy Expandable Hoop Bracelet is the MUST HAVE for 2014

The expandable hoop bracelet is  the MUST HAVE accessory for 2014.   The Classic Legacy expandable hoop bracelet is available in both silver or Hamilton gold.   We have dozens of themes.    Custom charms with YOUR logo and theme  make a really unique design.  Click here to discover our guidelines for creating custom charms and gifts with YOUR logo. What is your theme?   Give us a call and let us know.  (888-645-3422)  We will create a bracelet just for your market!  I am using Instagram more and more.   I'm finding that it is very business friendly.   Follow Continue reading

SueB.Do Cape Cod Retailer and #InstagramGal  Inspire Classic Legacy Custom Gifts

SueB.Do Cape Cod Retailer and #InstagramGal Inspire Classic Legacy Custom Gifts

Classic Legacy clients often teach me  and inspire me.    I found Sue B Zimmerman through my online social media contacts.   Recently I was developing new  gifts with themes and jewelry.   I  designed a Cape Cod charm and wanted to find the perfect retailer to work with on Cape Cod.    I kept reading about Sue B Zimmerman and SueB.Do.    She is the owner of SueB.Do on Cape Cod.    I have learned so much from her and I want to share her story.  Sue B Zimmerman  is not only a retailer but also an Instagram Expert!    These are some questions I recently asked her. When Did SueB.Do Continue reading

What Designers Do When They are Not Creating Jewelry and Gifts

What Designers Do When They are Not Creating Jewelry and Gifts

I don't design jewelry and gifts ALL the time!    Today is Saturday and I played with my grandchildren!   Saturdays are set aside for fun and personal time.      Today was a rainy inside sort of day.   Crafts that involve food are always a hit with a two year old, four year old, and seven year old.   We made "Gummy Bears at the Beach".   It is so easy! So now you know what I do for fun!    I design "Gummy Bears at the Beach" !    Please comment and let me know what fun food crafts you have done with your children. Continue reading

How Niche Gifts Serve Retailers: Photography Gifts and Photos

How Niche Gifts Serve Retailers: Photography Gifts and Photos

Life is like a camera.....focus on what's important.   My family is important to me.   Matthew, my grandson, is in the photo.    We all document our lives as well as our businesses with photography.    Classic Legacy's focus is to serve businesses by creating custom gifts.   I've found that when I meet the needs of very specific niches that I best meet the needs of my clients.     Classic Legacy photography theme gifts are an example of the niche gifts that I create.  Photography may not be your niche but the same principles of design and marketing  apply for many other categories.   Thank you Continue reading